Maytag/Whirlpool Redesign
Redesign the two sister sites to include new features. Create an additional site to allow users to register and maintain their appliances.
Considerations
The two sites were two years old.
While the sites were similar, there were different feature sets and structure for each product base.
An outside vendor was used for development, requiring clear instructions and specs.
Role: User Experience Designer
Others: User Experience Designer, Creative Director, Business Analyst, up to three additional creatives.
Site Map
Working with another designer, we confirmed the product structure. We used that to help build a site map that could, for the most part, work for both sites, allowing us to save time and the client to save money.
Navigational System
Prioritizing the key goal of the site (facilitating product sales), we decided to use a drop-down navigational system to allow users to go deep into the system. We also determined that the site should keep the other two secondary goals (increasing accessory sales and giving owners a place to keep track of things they’ve purchased) within that main navigation as well.
Wireframes
We then started to build the appropriate wireframes for the pages. Critical to the process was the fact that the development process was being handed by another company, which required the wires be detailed enough for them to build from.
Owner Center
For the Owner Center, we structured the site to allow for the most common activities, primarily the ability to schedule service on appliances.
We also had to allow for jump points to other parts of the ecosystem for owners to maintain and track other items as part of the ownership experience.