Keller Redesign
Redesign Keller.edu to increase inquiries and improve overall user experience while implementing a Content Management System.
Considerations
The previous version of the site was entirely hand-coded; any change required a change order by the client.
Research showed that users had three key needs that had to be met before they would ask for more information (the KPI).
Ideally the site infrastructure could be reused for the company’s other site, devry.edu.
Role: User Experience Designer
Others: User Experience Director, Content Strategist, Executive Creative Director, Business Analyst, Quality Assurance team, up to three additional creatives.
Site Map
Working with the content strategy team, we did a complete inventory of the current site. From this, we structured a new site map that met the client short-term goals while setting the site up for additional content pushed to a later phase.
User Mapping Flows
As part of the new functionality, the user would see nearby locations on the home page and on program pages within the site. Working with the client, we built a logic flow to help define what should appear on the maps. Additionally, we were able to show the clients how this logic would play out in certain locations.
Wireframes
After determining the number of templates needed, we started building wireframes. The wires would also map to appropriate fields within the new content management system, allowing the client to be able to handle changes in the future.