Miller Pints and Plates
Develop a mobile website for consumers to match beers with selected recipes.
Considerations
The client wanted to promote specialty beer brands with the help of supermarket chains.
The site needed to be easily reskinned based on the chain.
The in-progress work needed to be seen by multiple people for review, requiring a prototype be built.
Role: User Experience Designer
Others: Creative Director, Additional Creative
User Flow
With multiple paths through the site depending on what a user is looking for, we had to ensure we had all the bases covered. We mapped the four different scenarios out to ensure enough information was received to give appropriate results.
Prototype/Specifications
As the client had several people who wanted to review the document, it made the most sense to build a prototype instead of static wireframes. Using Axure, we created an fully functional prototype (with the exception of the recipes) that allowed us to confirm our logic, them to review our work, and create a specifications document that could be used by the development team.